Impact Stories

Mission:

Innovating in the Food & Beverage Industry​

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Challenge:

In recent years, Coca-Cola has focused on evolving its brand identity to align with shifting consumer preferences. However, navigating through vast amounts of data to pinpoint relevant trends proved to be a significant challenge. Specifically, they needed to uncover opportunities for their Fanta and Sprite brands in a fiercely competitive beverage market.

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Solution:

After evaluating various options, Coca-Cola selected Facts N Figures for its access to millions of opt-in, diverse respondents and its ability to tap into a wide range of consumer demographics and behaviors. Using the QualPro platform, FNF filtered data based on respondent attributes, providing Coca-Cola with deep insights and analytics. The platform’s real-time monitoring capabilities also ensured the company stayed ahead of beverage trends that might otherwise be overlooked in massive data sets.

Mission:

The Wonderful Company: Optimizing Pistachios & Almonds through Central Location Testing.

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Challenge:

As a leader in the nut industry, The Wonderful Company needed to ensure that its pistachio and almond products met evolving consumer tastes. With a focus on product innovation and quality, the company sought to gather direct feedback from consumers to guide product development and marketing strategies.

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Solution:

Facts N Figures conducted a central location study to capture in-depth consumer reactions to The Wonderful Company’s pistachio and almond products. The study involved face-to-face consumer testing, allowing the company to gather real-time insights into taste, texture, packaging, and overall appeal. This research provided a detailed understanding of consumer preferences and helped the company identify areas for improvement and innovation.

Mission:

Navigating the Evolving Spanish-Language Market with Consumer Research.

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Challenge:

As leading Spanish-language media networks, both Telemundo and Univision faced the challenge of adapting to shifting audience preferences and market dynamics. They needed a deeper understanding of what content, messaging, and advertising resonated with their diverse viewership to maintain relevance and engagement.

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Solution:

Facts N Figures implemented a comprehensive research strategy, combining central location testing, in-store observations, and focus groups. These methodologies provided Telemundo and Univision with valuable insights into viewer behavior, preferences, and cultural trends, allowing them to tailor their programming and marketing efforts.